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Why are people boycotting Kellogg's?

Cereal and snack fanatics began a movement to boycott Kellogg’s brand after their CEO spoke out about them lowering prices. CEO of WK Kellogg Company, Gary Pilnick, joined CNBC for a segment of Squawk on the Street in late February. There, he spoke about the rising costs of food.

Why are consumers calling for a boycott of Kellogg's products?

Consumers are calling for a boycott of Kellogg’s products after its CEO suggested people eat cereal for dinner as a way to save money. Photo: Photo by Justin Sullivan/Getty Images

Why is Kellogg's launching a boycott on TikTok?

The boycott, proposed on TikTok, would run from April 1 to June 30 and calls for customers to purchase products from other companies in order to send Kellogg's a message during the second quarter of its fiscal year. They're also demanding that Kellogg's lower its prices.

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